Law, Financial and Marketing Firms Sign Leases At The Herald Square Building

March 24, 2008

NEW YORK CITY - Three new office tenants have signed leases at The Herald Square Building, a W&H property at 1350 Broadway, including a law firm, a marketing firm and a financial firm, announces Jonathan Fanuzzi, senior portfolio manager of Newmark Knight Frank, the building’s managing and leasing agent.

The new tenants are:

  • Miskin & Tsui-Yip LLP, a law firm that specializes in intellectual property. Represented by Tom Sullivan of Hunter Realty, the firm leased 3,580 square feet on the eighth floor.
  • UMarketingLLC, which offers a full range of information-based strategic and creative services on and off-line. The firm, represented by Richard Rosenthal of Grubb & Ellis, leased 3,684 square feet on the eighth floor.
  • Sequoia Financial Services, which provides professional collection services. Sequoia leased 2,160 square feet on the 24th floor. Ross Zimbalist of CB Richard Ellis represented Sequoia in the lease negotiations.

Mr. Fanuzzi and Michael DiSario of Newmark Knight Frank represented the landlord in the three transactions.

"These leases reflect two important trends," says Mr. Fanuzzi. "One is the brokerage community's growing interest in The Herald Square Building, which stems from the recent addition of the property to the W&H Portfolio and its $53-million renovations program, now in progress. The second is the continuing influx of non-fashion companies into the Herald Square District."

As at other buildings in the W&H portfolio, The Herald Square Building's pre-built program has been especially successful. Two of the three new tenants - Miskin & Tsui-Yip and UMarketing - leased pre-built spaces prior to the completion of construction. "The popularity of the pre-built spaces at this and other W&H properties is astounding," says Mr. Fanuzzi. "We're working hard to create more pre-builts to keep up with demand."

Situated on the north side of Herald Square, The Herald Square Building at 1350 Broadway contains 25 stories and more than 400,000 square feet. It offers convenient access to the Long Island Rail Road, Metro North, New Jersey Transit, Amtrak, Port Authority, PATH and fifteen subway lines.

The property's program of capital improvements includes a new lobby, renovated elevators, upgraded building systems, renovated air-conditioned public corridors, and new bathrooms.

The building is owned by 1350 Broadway Associates L.L.C, a partnership led by Peter L. Malkin.

Broker commissions are paid in full at lease signing.